Let clients navigate easily through your website

Your clients come to your law firm’s website from different sources and while searching for different keywords.
There are 3 things most of the visitors to your website have in common – they want to know:
1) if you can help them 2) with their problem 3) and how can they get in touch with you.

Sounds simple but still many lawyers and law firms make their website navigation very complicated.
Take a look at these 3 examples of simple and straightforward navigation.

1. Winckworth Sherwood

A great example of the main menu that is accessible for the whole time. A “How we can help” button used instead of a well-known “industries” or “areas of practice” makes a difference.

2. Pillsbury Winthrop Shaw Pittman

There is no question about what are the most important sections on this website. It’s what really interests prospective clients. Stuff like “log in” and “careers” can be hidden to a second level menu without any harm.

3. Hughes Hubbard & Reed

What makes navigation here interesting is implementing “Experience & Results” section instead of practices, departments. You name it.

I also really like this bold move of hiding the contact button from the menu on the homepage. “Locations” button makes up for it but it is not the same.

Take away

In fact, none of these three law firms show their capabilities as “practices and industries”. What is even more interesting, only the first one shows “contact” in the main menu on a desktop version of the website.

In my opinion, it may a good solution because new visitors have to go through some of the valuable content before they will decide to actually contact you. On the other hand, it may be different for criminal or compensation lawyers, but I hope you get the point.

Please take 5 minutes to visit your law firm website and try to find 3 things I mentioned at the beginning. If you can do it, ask a stranger to conduct this short test and pay attention to what she or he does.
If they struggle with finding the most important information, it may be a right time to think about redesigning your law firm’s website.