Many lawyers want to be listed in directories like Legal 500 or Chambers and Partners.
Being present there is important in many ways. It helps to place you or your law firms among the competition. It gives you an opportunity to contact your key clients and enhances your marketing efforts in general.
I spoke to Richard Pinto, a founder of RMPC Legal Marketing (NYC), who has an extensive experience in the area of legal directories and awards. He was the first Americas editor for IFLR1000 and IFLR Legalwire and global directories manages at Shearman & Sterling LLP.
We covered various topics around the idea behind rankings, the advantages they bring to you and your law firm to the tactics that are important in the process.
Please grab a cup of coffee and enjoy.
You will find the audio version at the bottom.