In the United States, there are more than 1.3 million active lawyers practicing at more than 425,000 law firms.
How does a law firm differentiate itself from its competitors?
Start by building your brand.
Many lawyers and law firms know they should have a brand, but maybe you’re not clear on exactly what that means – or how to do it. We’re here to help. Keep reading to understand more about law firm brands and how to create one that reflects your firm’s unique culture.
1. Understand what brand means.
Lawyers learn many things in law school, but marketing and branding is not typically included. First things first . . .
What is law firm branding?
Your law firm brand is the collection of all elements you create to portray your firm’s personality and your promise to clients. A clearly defined law firm brand identifies the right tone for the firm, understands its current and aspirational perception in the market, and guides the creation of materials that effectively communicate who you are and what you do.
In short, your brand is the indelible impression you make upon your audience.
A law firm’s brand consists of several parts:
- A unique