law firms

5 Ways Law Firms Can Build a Brand | Legal Internet Solutions Inc.

In the United States, there are more than 1.3 million active lawyers practicing at more than 425,000 law firms. 

How does a law firm differentiate itself from its competitors? 

Start by building your brand. 

Many lawyers and law firms know they should have a brand, but maybe you’re not clear on exactly what that means – or how to do it. We’re here to help. Keep reading to understand more about law firm brands and how to create one that reflects your firm’s unique culture.

1. Understand what brand means.

Lawyers learn many things in law school, but marketing and branding is not typically included. First things first . . . 

What is law firm branding? 

Your law firm brand is the collection of all elements you create to portray your firm’s personality and your promise to clients. A clearly defined law firm brand identifies the right tone for the firm, understands its current and aspirational perception in the market, and guides the creation of materials that effectively communicate who you are and what you do.

In short, your brand is the indelible impression you make upon your audience. 

A law firm’s brand consists of several parts:

  • A unique
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June 6, 2022 by LEGAL

Law firm’s employment agreements prompt D.C. bar ethics case

Lawyers walk with their briefcases towards the federal court house in San Diego, California June 22, 2015. REUTERS/Mike Blake

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  • Bar disciplinary office‘s ethics claims against Tully Rinckey tied to restrictions on lawyers
  • Tully Rinckey said it will contest the bar’s allegations

(Reuters) – The two founding partners of law firm Tully Rinckey were accused in a newly filed ethics case in Washington, D.C., of imposing anticompetitive provisions in employment agreements and placing unfair restrictions on departing lawyers.

The Washington, D.C., bar’s office of disciplinary counsel alleged in its ethics case, disclosed on Wednesday, that Matthew Tully and Gregory Rinckey violated several provisions of the rules that govern attorney conduct in the nation’s capital.

The disciplinary office’s “specification of charges” said Tully and Rinckey curbed “the rights of lawyers to practice after termination of their relationship with the firm.” The office also alleged policies and practices at the firm “prevented or impeded clients from choosing to continue to work with lawyers who were familiar with their cases.”

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The 70-lawyer firm said in a statement that the

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June 3, 2022 by LAW

Take Steps To Protect Your Law Firm

With all of the sensitive and oftentimes personal data law firms store, it’s no surprise that law firm cybersecurity threats are at an all-time high. No matter the area of practice, law firms maintain a wealth of vital client information, valuable intellectual property, sensitive business information, and other confidential or proprietary data. As the legal industry shifts to remote and hybrid work, cybersecurity has never been more of a concern for law firms. In 2020 alone, the American Bar Association discovered that 29% of surveyed law firms experienced some type of cyber attack, which is a 3% increase over 2019. Unfortunately, only 34% of those surveyed had developed an attack response plan.

Law Firm Cybersecurity Threats

Cybersecurity is evolving. It’s no longer reserved for technology, but it’s now one of the greatest risks a law firm can face. In recent years, massive law firms in the United States have been caught up in major cybersecurity breaches that cost millions. Cybersecurity is not just in the realm of the IT department, or for small firms, a risk that isn’t worth addressing. It needs to be part of the general guidelines for using technology in the firm – or in its service.

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June 2, 2022 by LEGAL

Steps For Hiring a Virtual Legal Assistant for Law Offices

Most law firms spend the majority of their time on administrative tasks, many of which are not included in billable hours. On top of that, they need to follow up with clients, negotiate settlements, manage the office and staff, and more. An assistant is a helpful addition to minimize the workload, but that can be expensive for small firms or ones just starting out. Virtual legal assistants are a viable alternative that can help a law firm increase efficiencies, provide a more client-centered experience, and free the lawyers’ time to practice law.

A legal virtual assistant is a skilled professional who works for a law firm from just about anywhere in the world. Legal virtual assistants may provide services like:

All of these tasks can add up, leaving legal professionals with no time to focus on running or managing their own firm.

Working with virtual legal assistants instead of in-office staff can dramatically increase the firm’s efficiency.

Here are some pros of a virtual assistant:

  • Customizable to the firm’s needs

  • Less expensive than hiring a full-time or part-time in-office assistant

  • Relief

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June 2, 2022 by LEGAL

Loyalty of high value law firm clients

The loyalty of high-value clients to their law firm is largely dependent on the expertise of their lawyer or legal team. As a result, law firms need to be aware of the risks of losing their talented and experienced attorneys, and thus the firm’s high-value clients, particularly in the midst of today’s highly competitive market for experienced attorneys. To do so, there are three primary client engagement areas on which you should focus.

1. Establish a team approach to high-value client relationships for deeper law firm loyalty

First, you need to introduce your firm’s clients to the “rest” of the team that supports them, instead of only having one attorney manage the client relationship. A natural consequence of clients having a single point of contact at your firm is that they come to trust that particular attorney and may not even know who else in your firm is working on their matters. Many firms, however, have allied professionals (operations, finance, project management, etc.) with a wealth of knowledge, training, and industry experience, in addition to law, who can and do offer valuable insight and advice.

For example, law firms should have team members with MBA, CPA, or other relevant

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June 2, 2022 by LEGAL
May 2024
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