rokit group

Rokit’s Defense Shield Tested as Bankruptcy Trustee Lawyers Up

The Rokit Group of Companies, the conflict-prone business conglomerate founded by billionaire John Paul DeJoria and his British partner, Jonathan Kendrick, may be reaching its legal event horizon in a series of court cases across the U.S.

Last week, the bankruptcy trustee managing the Chapter 7 case of a Rokit subsidiary received court approval to retain an outside law firm to “investigate potential litigation claims.”

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The move by trustee Peter Mastan comes as the creditors’ meeting in the bankruptcy of Able Events, previously known as Rokit Marketing Inc., was continued last week for the 10th consecutive time since last summer. It has now been rescheduled for mid-September.

Five years ago, Rokit put itself on the American sports map by entering into a series of high-profile, multimillion-dollar sponsorship deals with professional teams, including the NBA’s Houston Rockets, Formula 1’s Williams Racing, and the NFL’s Las Vegas Raiders and Los Angeles Chargers.

But as Sportico has reported, each of these agreements prematurely collapsed after Rokit ceased making good on its payments. This pattern of delinquency extended to other of its business dealings as well: Last month, for example, a Los Angeles Superior Court jury ruled against a different

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